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Four emerging Australian fashion brands are set to open in-store for the first time, thanks to a partnership between Chatswood Chase Sydney, the Australian Fashion Council (AFC) and Afterpay. 

The 'Edit Collection' is a retail concept store that will feature brands Bondi Born, My General Store, First Nations Fashion & Design and Esse Studios from November 2021 to July 2022. 

"Edit Collection is an evolving concept store, leveraging new technologies to create an immersive and experiential retail store," the AFC said in a statement.

"Selected on their sustainability, creativity and innovative designs, these four brands are a celebration of Australian fashion and culture," the organisation said. 

The store has been designed by Sydney based designer and art director, Kyle Jonsson, and is fitted out with fully recyclable hangers made from upcycled marine plastics, ocean bound plastics and post-consumer plastics. 

The brands will also be able to access further education resources from experts in human resources and merchandising while in store. 

Edit Collection launched with Bondi Born, to be followed by My General Store in February 2022, First Nations Fashion & Design in May 2022 and Esse Studios in July 2022. 

Edit Collection x Bondi Born opened on November 03. 

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