Billabong is set for a new direction, following a senior executive wipeout by new owner Boardriders.
Billabong CEO Neil Fiske, CFO Jim Howell, general counsel Tracey Wood, HR chief Mara Pagotto and GSM operations GM Paul Burdekin are among the leaders departing.
They will be replaced by 17 new senior executives, with Boardriders president Greg Healy leading the Asia Pacific operations.
Former Bebe stores financial executive Joseph Scirocco will join as CFO, while Boardriders COO Julie Ott will serve as operations chief for Billabong International.
The new team will be effective from today. Here they are in full:
Greg Healy, president APAC.
Shannan North, global president of retail strategy.
Joe Scirocco, CFO.
Thomas Chambolle, president EMEA.
Jean Louis Rodrigues, GM wholesale EMEA.
Nate Smith, president Americas.
Dan Levine, chief brand officer.
Garry Wall, global GM Quiksilver.
Emilie Souvras, global GM Roxy.
Mike Jensen, global GM DC Shoes.
Kevin Meehan, global GM RVCA.
David Brooks, global GM Element.
Ilene Eskenazi, chief human resources officer.
Julie Ott, COO.
Mike Yerkes, chief logistics officer.
Nico Foulet, chief information officer.
Sonia Lapinsky, chief integration officer.