Billabong beefs up

Surfwear brand Billabong is forging ahead with its international retail expansion.

The company, which opened its first store in Indonesia at Central Park Mall in May, has now added to its retail network by launching a second store in Kota Kasablanka, Jakarta.

The joint venture, in conjunction with Delami Brands, is located on the upper ground floor of the mall, and also follows the recent opening of the brand's first flagship store in Hong Kong at Hysan Place shopping mall in Causeway Bay.

The latest store at Kota Kasablanka, Jakarta measures 120 meters squared and has been fitted with natural wood and concrete flooring to “capture an urban surf environment”.

The Billabong Kota Kasablanka is also the second Billabong store in Indonesia which will offer up the Billabong Since 73 Membership Program: a loyalty program which offers exclusive customer rewards, as well as exclusive updates from the brand.

As previously reported on ragtrader.com.au, the successful joint venture with Delami Brands in Indonesia follows a legal dispute last year involving the brand's Indonesian operations.

The case, which began in 2011, saw Billabong International former Indonesian licensee, CV Bali Balance (CVBB), sue over the termination of its distribution licence in Indonesia in the Denpasar District Court.

CVBB sued for compensation of $US53 million for specific loss which the company claims to have suffered from the alleged invalid termination, as well as $US100 million for "unspecified" damages arising from the termination.

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