Country Road, Jigsaw, Bassike, Trenery and M.J. Bale will launch activations in support of The Campaign For Wool next week.
The global campaign is now in its fifth year, with Wool Week Australia celebrations running from May 18 to May 24.
The campaign aims to educate consumers about the fibre's unique natural benefits.
Australian retailers and brands will promote the week through wool merchandise, in-store installations and window displays.
Womenswear fashion label Jigsaw has released a wool-rich winter collection, as well as window displays featuring wool-headed mannequins and hand-made oversized scarves.
Designer interiors store Workshopped has collaborated with Instyle Fabrics to produce a new range of wool upholstery.
It has also joined forces with Parker Furniture to unveil an exclusive Tony Parker dining chair and bucket sofa chair in time for Wool Week.
Meanwhile, Macquarie Centre will host 40 woolly sheep sculptures along with a giant wool installation, woolly windows and a Wool Week shopping night on May 21.
Wool Week participating brands include:
· Parlour X
· Jenny Kee
· Jigsaw
· Sportscraft
· Country Road
· M.J. Bale
· Harrolds
· Bugaboo
· Bassike
· ertre cecile www.etrececile.com
· Alice McCall
· Jac + Jack
· Saba
· Trenery
· Kookai
· Sambag
· Snowdrop Merino
· Workshopped
· Koskela
· Australian Country Spinners
· Woolerina
· MiniJumbuk
· Illawarra Feltmakers
· Tasmanian Wool Centre