Accessories brand Belle & Bloom has secured a deal with Myer.
The brand is headed up by CEO Sherry Z Wu, also the CEO of retailer Mosmann, and co-founder Jonathan Manalo.
The pair confirmed the online brand has seen a 300% increase in sales this year.
Partnering with global etailers Zalora, Nordstrom and Australia's The Iconic, the brand was approached by Myer this year.
Belle & Bloom has now inked an expansive top store and online deal which will see the accessories brand land next month.
The bags are priced from $99 - $229 and focus on signature global trends.
Belle & Bloom started with a collection of leather handbags three years ago.
Myer buyer Lauren Mastromanno said the brand is a perfect fit for the department store.
“Belle & Bloom fits within our contemporary Australian leather assortment. We love to support local talent and get behind Australian brands and love that it is Australian owned and designed.
"The brand offers on trend leather bags at a great price point offering value to the Myer customer.”