Australian headwear and accessory brand Helen Kaminski will officially launch its Australian flagship next month.
The site is housed inside Sydney's iconic Queen Victoria Building (QVB), with a new-look retail concept.
The opening marks an Australian first for the Sydney based brand, following the successful opening of two stores in Tokyo, Japan in March 2016.
Global brand director Allison Bard said the site aims to create a welcoming environment for local and international customers.
“The new store concept is part of our global repositioning strategy and will serve as a benchmark for future retail development in Australia and other key markets."
The site features custom-crafted white washed herringbone oak floors, offset by gallery-like merchandising and the QVB's heritage features.
It also includes a specially designed mirror to offer views from multiple angles, a signature 'rollable raffia seed' display, banquette seating and in-store video screens.
The store will also be used for seasonal VIP events, brand displays, social media showings, intimate styling sessions and craftsmanship workshops.