• BEST SELLER: Heads down under.
    BEST SELLER: Heads down under.

One of the top-selling swimwear brands on Asos is preparing to unleash its product down under, with over 200 accounts across independent businesses and department stores propelling its path.

Swimwear and intimate apparel brand Pour Moi? has set up offices in Australia, with a full rollout expected to take place at trade fair Fashion Exposed this weekend.

The UK brand was established by managing director Michael Thompson in 2005 and has since grown to be stocked in over 200 independent businesses, department stores and etailers.

Pour Moi? is one of the top-selling swimwear brands on international etailer Asos, with accounts across Next, Figleaves, Simple Be, Simply Beach, Littlewoods, very.co.uk, Simply Your and Bravissimo.

Pour Moi? provides swimwear, intimate apparel and nightwear at cup sizes ranging from A to J and back sizes from 8 to 24.

The brand's best selling garment, the control suit, has been featured regularly on reality show Gok Wan's How to Look Good Naked and has a cost price of $28.

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