Close×

It's inspired by dating platform Tinder.

Asos has announced the launch of its app 'New In'.

The app will allow shoppers to browse around 2500-4500 new items that drop weekly.

Taking lessons from mobile dating platform Tinder, Asos shoppers will be able to sign in, select men or women and then swipe left to browse through the store's latest arrivals and swipe right to add to their Asos saved list.

'New In' is set to launch in Australia this month and will roll out to key territories across the country at a later date.

Asos reportedly attracts around 88 million visits online per month.

comments powered by Disqus