The developers of a new app claim it could be the weapon of choice for bricks and mortar retailers struggling in an online age.
The app is called QuickerFeet and allows retailers to send details of in-store promotions instantly to the mobile phones of consumers who are within their geographic area.
Consumers in turn can browse what promotions are on offer around them at that minute, including searching by product category or retailer.
QuickerFeet developer Darren Winterford said the technology would help any retailer seeking additional foot traffic.
“QuickerFeet is spontaneous and immediate, retailers only have to promote when the need arises,” said Winterford.
“Consumers will have a live catalogue feed in the palm of their hands, customised and relevant only to them.”
Consumers can access the app for free and share their findings with friends on Twitter, Facebook and email. Pricing for retailers starts at $4.95 per promotion, though a free of charge period is currently being offered to pre-launch partners.
QuickerFeet will launch in the iTunes app store in May 2011 and will be available on other smartphone platforms subsequently. The technology's target consumer is 18 to 34 year olds.