Ten leading industry identities are about to put their money where their motor is.
Mercedes-Benz will launch an Australian first as part its decade long partnership with Fashion Festival Brisbane.
Alex Perry, Toni Maticevski and Easton Pearson will join seven other influencers to style ten Mercedes-Benz vehicles.
The campaign has been titled 'Ten Vehicles, Ten Designers, Ten Years!'.
The vehicles will be unveiled on August 23 to launch the Festival.
Vogue Australia editor-in-chief Edwina McCann has also been enlisted as part of the initiative.
The styled creations will be driven by the Festival team, as well as on display at various locations across Brisbane throughout the week.
Mercedes-Benz Fashion Festival Brisbane will be staged at the John Reid Pavilion at the Brisbane Showgrounds from Sunday 23 – Friday 28 August, 2015.