The Iconic has added global retailer Abercrombie & Fitch Co. to its brand portfolio.
This is the first time the American retailer has returned to local shores since 2015.
Customers across ANZ will have access to Abercrombie Kids for youth, Hollister Co. for teens, and Abercrombie & Fitch.
All orders will be fulfilled locally.
The Iconic chief category management officer Mareile Osthus said the e-tailer is continuing to work on bringing the best assortment of brands to customers.
“We are continuously working to provide our customers access to the best curation of local and international brands.
"With over 1000 existing brands on site and a huge 60,000 plus product assortment, we are incredibly excited to welcome Abercrombie & Fitch, Abercrombie Kids and Hollister Co. to The Iconic family, offering our shoppers even greater brand and product diversity.”
Abercrombie & Fitch Co. president Kristin Scott said the partnership would give Australian consumers local access to its brands.
“We look forward to our launch on The Iconic and providing local access of our brands to both existing and new fans in the Australian and New Zealand markets.
“As we continue to grow our brands globally, this partnership with The Iconic, is a great opportunity for us to connect with new customers and have them experience our high quality, on trend product.”