Want to grow your business?
Ragtrader Live 2014 speakers Oroton, General Pants, We Are Handsome and Pacific Brands Brands Collective show us how it's done.
They will discuss their strategies in more detail at the full-day business conference on August 12.
Expand your product offering
Iconic Australian brand Oroton first launched into the market in 1938, but it would be several decades before it pushed into ready-to-wear. It did so in spectacular style with a runway show at Mercedes-Benz Fashion Week Australia 2012. After offering capsule loungewear and intimate apparel collections for a number of years, Oroton extended into classic separates, dresses and outerwear. Statement items included a black and silver glomesh dress, side-split printed pants and glomesh collar shirting.
Forge a joint venture
Pacific Brands Brand Collective managing director Martin Matthews revealed the power of a joint venture in a recent interview with Ragtrader. "Late last year we completed a joint venture with Iconix Group, the world’s largest lifestyle brand licensing company (and second largest licensing company of any kind after Disney). This joint venture is a strategic move, giving us greater exposure to the licensing business model, securing our relationship with Mossimo and giving us growth pathways through our expanded portfolio that now includes Lee Cooper, Umbro, Zoo York and Starter."
Export your offering
Australian swimwear brand We Are Handsome is currently stocked in Barneys, Bergdorf Goodman, Harvey Nichols, Matches and Asos. The export journey hasn't been without challenges, but by pursuing export scholarships and building deeper partnerships, the brand continues to extend its international reach. Last Friday, the brand presented its spring/summer 2015 collections on-schedule at Miami Swim Fashion Week 2014, flying the Australian flag.
Pursue new channels
We're not just talking about an online store. Pioneering peer-to-peer shopping technology on a grand scale, General Pants unleashed kiosks across its store network from November 2013. The kiosks fuse music, fashion and social media together to provide an interactive experience for consumers. The kiosks also collate social media posts that are shared across Facebook, Twitter, Vine and Instagram featuring the General Pants Co hashtag. The images are then curated into galleries where consumers can browse through the user-generated images and purchase the photos that are featured in this photographs.
