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DJs lures Biviano

Footwear designer Terry Biviano has confirmed she will close her Sydney boutique in favour of an exclusive supply deal with department store David Jones.

The company revealed today that that it has entered into an exclusive supply agreement with Biviano which will see her collections stocked in six David Jones stores nationally and online from July 2014.

The deal will see Biviano step away from her store at the Sydney Strand Arcade which she opened in 2007.

According to David Jones, Biviano has “decided to focus on her partnership with David Jones and on her e-boutique and as such will not be renewing her Strand Arcade lease”.

David Jones group executive of merchandise Donna Player added that the move is another strategic step for the company, as it forges ahead with its aggressive fashion agenda.

"We are experiencing unprecedented growth in our designer shoes category and we have noticed a real demand in the market for Australian designer footwear,” she said.

"Our Australian designer fashion business has been embraced by customers and they are now looking for that distinctly Australian aesthetic to be expanded to shoes and accessories.

“Last week we announced that we would be expanding our Australian designer shoes and handbags business with the addition of designs by Kym Ellery, Willow, Camilla and Camilla & Marc.”

"Terry Biviano footwear is the natural addition to our designer shoe offer. As a designer, she understands our customers and has developed a well-earned reputation for her elegant and stylish footwear. We are delighted that Terry is joining the David Jones Fashion Family as we launch the new season collections.”

Commenting on the fresh tie-up, Biviano said she is “thrilled” to be joining the David Jones fashion portfolio.

“David Jones understands my brand and how it should be represented in the market.

“This is an extremely exciting time for me both personally and professionally. I am absolutely delighted to be joining the David Jones family and showcasing my collection alongside my Australian Designer peers. I believe the Terry Biviano customer is the David Jones customer and I look forward to a long and successful partnership with such an iconic department store," she said.

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