Insights

Just Sunnies reveals how minimising sale content in favour of educational marketing strengthened customer engagement and longevity during a pandemic.

"Survival and success is no longer just about rolling out these new omnichannel practices, it’s about doing it quick enough."

The retail industry is on the cusp of another big data disruption.

"eCommerce made up roughly $1 out of every $5 spent on retail in 2020, up from about $1 out of every $7 spent in 2019."

"With proper preparation and an effective plan, any business should be able to restructure and continue to trade."

This is how retailers can prepare for the trading event.

Monash University and Roy Morgan experts discuss this powerful consumer segment.

eStar CTO Matt Neale discusses.

A large NZ retailer implemented this solution and year on year (yoy) growth increased from 20% yoy to 50% yoy.

"Never before have customers' expectations been so high."

See how you stack up against others in the market.

"Site searchers are over 200% more likely to convert than other customers."

Everything you need to know about experimentation, the process of constant testing and learning that helps companies like Amazon succeed.

"We are now seeing elevated EDM response rates, and overall record high demand."

"Without a global view of all available-to-promise inventory across the entire fulfilment network, it’s impossible to optimise order fulfilment processes."

You can't assume that digital people understand all elements of digital equally.