Fashion - Marketing Manager - $150K + super

Our client is an international distributor of high end & luxury fashion, selling in over 15 countries worldwide. This innovative and established company is at the forefront of the Australian fashion industry and requires a talented Marketing Manager to join their successful team. 

They are now seeking a Senior Marketing function to work cohesively with the sales team, to drive brand strategy and market positioning.

KEY ROLES & RESPONSIBILITIES: 
 

• Drive the consumer marketing plan ensuring the effective communication of the brand marketing & PR messages


• Roll out brand activations throughout the season as per guidelines set from head office


• Proactively seek out, develop and manage strong relationships with third party partners to help grow the domestic market


• Actively explore all relevant marketing opportunities to support the overall brand marketing strategy


• Share & drive research of marketplace, key competitors, consumer behaviour and local market positioning to help strategic development of the brand


• Demonstrate innovation and forward thinking to always ensure the brand is the leader in the marketplace


• Create media plan each season with a focus on fashion publications and outdoor media


• Continually drive interest and passion for the brand ensuring a competitive edge to all activity


• Drive seasonal marketing calendar for brand in collaboration with head office


• PR- Propose and agree local media target


• Work closely with local PR agency to send release releases and images on timely basis


• Come up with ideas on how to drive PR stories

KEY SKILLS REQUIRED FOR THIS ROLE:


• Strong interest in fashion, trends & youth culture both in Australia and globally


• Exceptional project management skills from devising concepts to execution on time and on budget


• Excellent organisation & planning skills


• Sound understanding of Social Media (facebook, twitter etc)


• Ability to work in collaboration with several different teams


• Strong communications skills


• Able to take direction and produce results independently


• Strong presentation skills


• Flexible and enjoys working in a fast paced and changing environment


• Able to continually contribute fresh & innovative ideas


• Sound understanding of the retail environment


• Event production skills


• Strong commercial awareness


All interested applicants should click on apply now or send your CV in WORD FORMAT to rachel@whointhezoo.com.au, quoting reference number 1111-36
 
For further information or a confidential discussion please call Rachel on 02 9211 6457
 
PLEASE NOTE ONLY THOSE APPLICANTS WITH RELEVANT FASHION INDUSTRY EXPERIENCE WILL BE CONTACTED IN RELATION TO THEIR APPLICATION.