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The Australian and New Zealand retail market will now have access to leading shopping app technology, thanks to a new partnership between app commerce platform, Poq and international digital commerce consultancy, Tryzens.

Consumers are spending more time on mobile, with people on average using 30 apps per month. Australians come out ahead in this statistic, using 36 per month, with an average of just under 100 apps on their phones, far ahead of Americans and Europeans, who have around 90 each respectively.

According to Nielsen, 85% of smartphone usage in recent years is in-app, equating to around an hour per day in Australia. Retailers have witnessed a fundamental shift in the way in which customers shop, considering the channel was non-existent less than a decade ago.

"In order to bring Poq’s unique app commerce technology to Australian retail, we have selected Tryzens to be our strategic implementation partner in Australia and New Zealand," Poq CEO Oyvind Henriksen said. 

"Tryzens’ expertise in delivering best-of-breed ecommerce solutions and strategies is unrivalled and coupled with the power of the Poq app commerce platform, will be a winning combination for retailers in the market."

"Our focus on offering app commerce to brands, retailers and manufacturers is to meet clear demand for more engaging, personalised content and rich shopping experiences of the Australian and New Zealand consumer markets," Tryzens CEO Andy Burton said.

"We have built our business with a close commitment to the partnerships with our clients and supporting their digital strategies.

"Partnering with Poq was a great opportunity to extend our service offering, providing a full suite of omnichannel services for retailers.

"Poq provides tangible value and results to the retailers and brands it works with and we are excited to be launching app commerce in Australia together," he said. 

Poq is a Software-as-a-Service platform that empowers global retailers and brands to create fully customised native apps, that allow retailers to offer the best experience on mobile, build stronger brands, sell more of their products and deepen customer loyalty with their consumers.

Poq’s clients include global brands and retailers, such as Missguided, Oh Polly, PrettyLlttleThing, FeelUnique and the Cotton On Group.

Poq and Tryzens will be hosting launch events in Sydney and Melbourne during November 2019.

For more information head to the Tryzens website

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