Planet Ark estimates that Australians use a staggering 4 billion plastic bags per year. That amounts to more than 10 million plastic bags a day. Alarmingly, 3% of all of these bags will end up in seas or waterways.

When the major retail chains said they were banning the use of low micron plastic bags, they were initially met with consumer backlash but the move has translated to an 80% drop in the consumption of plastic bags nationwide.

Since then, governments around the world have continued to implement and tighten laws to reduce plastic bag use and there’s no doubt that consumer behaviour and awareness around single use plastics are driving change on a global scale.

The demand for suppliers to provide environmentally friendly alternatives has never been more important, and the need for the Australian packaging industry as a whole to educate clients on cutting edge sustainability practices and ever developing green options in the market is driving change across Australia and New Zealand.

Recycling has become a normal part of everyday household life and education, especially to our children, continues to improve. Unfortunately, the infrastructure for recycling plastic bags isn’t readily available and requires consumers to seek out recycling options themselves, a process that decreases the rate of recycling significantly.

This further reinforces the move to recyclable paper materials where kerbside collection is readily available and serviced. Classique identified these changes and reviewed its role within the industry and is now pushing to be a leader in the shift to the use of sustainable materials.


Unsurprisingly, sustainability was a key topic during the Auspack conference held in Melbourne recently. Representing Classique – Shane Byrne said:

“The industry is certainly changing.  Advancements in Packaging Technology is at the forefront with consumer expectation a major driving force behind this”

Brooke Donnelly, CEO for the Australian Packaging Covenant Organisation, also spoke about the 2025 National Packaging Targets:

  • 100% of all Australia’s packaging will be reusable, recyclable or compostable
  • 70% of Australia’s plastic packaging will be recycled or composted
  • 30% average recycled content will be included across all packaging

The move towards these targets is more than just the phasing out of low micron plastic bags, although we know that is making a difference. Online shopping continues to account for a greater portion of the retail sales market every year and as such the increased use of plastic courier satchels will need to be addressed. Premium packaging for luxury brands is another area that will continue to pose challenges but as technology continues to evolve within the industry these issues and more should be dealt with sufficiently.

Adapting and making changes across all types of packaging and encouraging smaller retail and food outlets to more sustainable solutions is imperative to make a real change.


The way in which products are packaged and presented to customers is not only at the forefront of every business's sales strategy but also speaks to their environmental profile. We recognise the need for our clients packaging to reflect their corporate environmental policies, to be able to claim your packaging is ethically sourced and 100% recyclable.

Brand loyalty is driven by customers perceptions and their own environmental concerns so the need for packaging to reflect these ideals will not only have a positive impact on the environment but essentially on the bottom line as well.
At Classique we have four decades of experience within the carry bag and packaging industry and have built a reputation for providing the retail industry with exceptional advice, service and products throughout Australia and New Zealand. The knowledge and expertise we possess leaves us well placed to navigate our clients through the ever-changing landscape of packaging and government regulations. We remain committed to offering 100% recyclable packaging solutions and keeping our clients up to date on changing technologies and what they can do to limit their environmental impact. 
From design all the way through to delivery we are able to provide an all-inclusive packaging solution that caters to your needs. For further information please contact Classique International on 1300 178 801 or go to

comments powered by Disqus